Unlike the winner-takes-all B2C market, B2B market is fragmented and distinctly characterized. Digitization and innovation in B2B businesses in China are in progress, with different paces in various supply chains, verticals and support services. No single service provider can dominate all market segments for the time being. Huge growth in China’s B2B market is expected.

B2C business innovations emerged at the “consumer”, “product” and “channel” levels. B2B business operators have to satisfy the changed consumer demand by reforming product and channel management, with the aid of various support services and technology.

Digitization and innovation in B2B businesses in China are in progress, with different paces in various supply chains, verticals and support services. Unlike the winner-takes-all B2C market, no single B2B service provider can dominate all market segments. China’s B2B market has huge potential.