The rapid development of e-commerce and contactless delivery services in China has gradually reshaped the way consumers purchase daily necessities such as fresh produce. During the pandemic, a new approach which combines the elements of social e-commerce and new retail for purchasing groceries and fresh produce has gained increasing popularity with consumers and enjoyed rapid growth. Dubbed community group buying, the model allows a group of residents within the same community to enjoy discounts by ordering together in bulk.

This report provides an overview of the development of community group buying in China, introduces its business models, discusses the challenges, and forecasts upcoming development trends.

The content of this report is based on Blue Book of China’s Commercial Sector (2021-2022) (in Chinese), which identifies major macro trends in China’s commercial sector, calls for further developing the circulation sector and provides a comprehensive and authoritative account of the latest trends and issues. For other reports of the Bluebook Series, please click here.