China Retail & E-commerce Weekly Update presents the latest developments in two of China’s fastest changing and rapidly evolving markets – retail and e-commerce.

Key highlights in this issue:

I. Sector Review

Internet & E-commerce

• Li Jiaqi’s brand Never’s Family begins livestreaming on Douyin
• Youzan’s revenue down 5.2% yoy to 686 million yuan in 1H24
• Douyin Delivery reassigned from e-commerce to local lifestyle services division
• Vipshop: The number of tennis skirts purchased by post-95s more than triple year-on-year
• JD.com’s 2Q24 revenue reaches 291.4 billion yuan as income from operations reaches 10.5 billion yuan
• Alibaba’s revenue goes up by 4% yoy to reach 243.2 billion yuan in June quarter

Cross-border E-commerce

• SHEIN sets up supply chain headquarters in Guangzhou with 3.69 billion yuan investment

Retail Logistics

• SF Intra-city provides merchant support for Chinese Valentine’s Day
• Alibaba enters Hong Kong express delivery market as Cainiao Hong Kong launches local express delivery service

Cosmetics

• Hermès perfume and cosmetics now available on JD.com
• Chantecaille expands presence in China with Tmall flagship store

Food & Beverage

• Yum China reaches 15,423 stores

II. Market Overview

• NBS: Total retail sales of consumer goods up by 2.7% yoy in July 2024

III. Policy Spotlight

• Beijing publishes municipal guidelines on livestreaming e-commerce