China Retail & E-Commerce Weekly Update (19 – 25 July 2024)

31 July 2024

China Retail & E-commerce Weekly Update presents the latest developments in two of China’s fastest changing and rapidly evolving markets – retail and e-commerce.

Key highlights in this issue:

I. Sector Review

Internet & E-commerce

  • Douyin E-commerce: Sports product turnover increases by 82% yoy
  • Douyin E-commerce revises ‘instant returns and exchange’ service
  • Kuaishou begins testing generative AI platform Kling AI
  • Xiaohongshu sees 4.3x increase in the number of purchasing users over the past year

Retail Logistics

  • Cainiao Express upgrades intra-city express delivery and launches in first batch of 20 cities
  • SF Intra-city expects net profit of 55 million yuan in 1H24

Supermarkets & Hypermarkets

  • Yonghui Superstores to close three stores in Beijing

Luxury

  • LVMH launches first beauty retail company in China

Food & Beverage

  • Naixue closes 48 self-operated stores in 2Q24
  • Starbucks China partners with badminton brand YONEX in first ever sports collaboration
  • Top tea brands collectively reduce prices as spending below 10 yuan increases

II. Market Overview

  • CCFA publishes list of top 100 Chinese supermarkets for 2023

III. Policy Spotlight

  • Beijing releases 2024 cross-border e-commerce development project application guide

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