China Retail & E-Commerce Weekly Update (19 – 25 April 2024)

3 May 2024

China Retail & E-commerce Weekly Update presents the latest developments in two of China’s fastest changing and rapidly evolving markets – retail and e-commerce.

Key highlights in this issue:

I. Sector Review

Internet & E-commerce

  • Weixin Channels launches local lifestyle services business
  • Kuaishou 2023 ESG Report: Kuaishou creates 40.22 million employment opportunities

Supermarkets & Hypermarkets

  • Costco launches ‘Costco Home Delivery’ online shopping platform
  • JD.com’s 7Fresh supermarket chain launches city-wide delivery service in Beijing

Apparel

  • Li Ning’s retail sell-through increase slightly in 1Q24 as its e-commerce business grows by over 20% yoy
  • MLB hopes to expand outdoor goods business in China through sub-brands
  • American denim brand True Religion enters the Chinese market
  • Peacebird reshapes brand image to promote its brand strategy

Cosmetics

  • L’Oreal’s China sales increase by 6.2% yoy in 1Q24

Food & Beverage

  • Tims China achieves 56% yoy revenue growth in 2023

Miscellaneous

  • Pop Mart’s 1Q24 revenue increases by 40%-45% yoy
  • Suning Industrial Product launches new plan to build 1,000 unmanned front-end warehouses in the next three years

II. Market Overview

  • 82 first stores open in 1Q24 with Beijing surpassing Shanghai as first store destination
  • MOFCOM: Over 70 million people are employed in e-commerce jobs nationwide

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