Blue Book of China’s Commercial Sector (2019-20)

by Fung Business Intelligence and the National Academy of Economic Strategy (NAES)

In this triennial publication, Blue Book of China’s Commercial Sector (2019-20), now into its seventh edition, the National Academy of Economic Strategy (NAES) of the Chinese Academy of Social Sciences (CASS), in Beijing, partners with Fung Business Intelligence, in Hong Kong, to provide a comprehensive and authoritative account of the latest trends and issues driving and reshaping China’s commercial landscape. Sectors covered include retailing and e-commerce, Internet finance, logistics and catering. Also included is detailed analysis of  China’s consumer market and the behavioral patterns of Chinese consumers.

In short, the Blue Book provides the ultimate guided tour of the emerging growth engine of China’s economy – the commercial sector. It serves as an essential resource for businesses, analysts, scholars and governments who wish to gain further insight into this fast-evolving sector.

Click here for the Chapter Summaries and Implications for Businesses

(Chinese Chapter summaries and Implications for Businesses)

Please contact for the full PDF of the Blue Book. 


This section summarizes the Blue Book of China’s Commercial Sector (2019-20) by chapter and highlights the implications for businesses.
Chapter 1 Consumption and “smart” transformation
Chapter 2 Consumer market and consumer behavior
Chapter 3 Retail sector
Chapter 4 E-commerce
Chapter 5 Department store sector
Chapter 6 Shopping mall sector
Chapter 7 Hypermarket and supermarket sector
Chapter 8 Convenience store sector
Chapter 9 Cross-border e-commerce (import)
Chapter 10 Retail and e-commerce logistics
Chapter 11 Catering sector
Chapter 12 Commodity exchange markets
Chapter 13 Internet finance sector
Chapter 14 Mergers and acquisitions in retail

Implications for businesses
Consumption upgrade creates new demand and opportunities
Empowered customers are in charge
Embracing O2O strategies is crucial
Data and technology are king
Continuous innovation is key to sustainable growth
Bricks-and-mortar stores remain the most important touch point
Go for digitalized supply chains